College: Communication and Information
Degree: BA or BS
Specialized Admission: Yes
Address: 2011 William Johnston Building Tallahassee, FL 32306
Phone: 850-644-7278
Email: Advising@cci.fsu.edu
*Please Note: Face-to-face/in-person instruction of this program is available ONLY at the main campus in Tallahassee, FL. This program is NOT available via Online/Distance Learning.*
The goal of the School of Communication is to provide a broad-based set of intellectual and communication skills which prepare one for a career in the communication field. While some majors are professionally oriented and others stress theory and a liberal education, each gives the student a broad understanding of fundamental communication processes and also provides flexibility to tailor coursework around individual student needs. Advertising students will focus on account management, creative strategy, media planning and research skills.
Note: Specific information related to this interest area is subject to change. Please check with the School of Communication prior to submitting your application.
18 hours outside the major and beyond General Education.
Note: State-wide common prerequisites are always under review. For the most current information and for acceptable alternative courses, visit the “Common Prerequisites Manual.” This is available from the “Student Services” section of http://www.flvc.org .
Admission Requirements to the Upper-Division Major:
Three majors in the School of Communication are Specialized Admission/Limited Access programs, restricted by both total numbers of students in each major and minimum grade point average required for application. Each major operates with a different enrollment cap. Achievement of the minimum application GPA does not guarantee admission to a communication major; all admissions are competitive.
Admission criteria are available from the School. An application package must be completed and submitted to the School of Communication, see https://comm-fsu-sm.smapply.us/ .
Minimum requirements for review of application include: an overall GPA of 3.00 on all college coursework attempted; completed application package submitted to the School of Communication on or before December 31st; and transcripts from all colleges and universities attended. Students must have completed 52 hours of college coursework by the end of the semester of application.
Applicants are encouraged to enroll in a foreign language, computing statistics, speaking, and writing courses. Acceptance by a faculty committee will be based on a review of the application and transcript, and other relevant materials in light of the published admissions criteria. By the end of the spring semester in which the students are applying for admission, they must successfully complete two General Education English courses and two General Education math courses as accepted by FSU.
Major Program of Studies at FSU: (39 hours)
39 hours are required to complete the major. No grade below a C minus will be accepted for any major course. Maintenance of a 3.00 cumulative GPA is required. The School of Communication reserves the right to refuse admission or discontinue enrollment of any student at any time, if, in the judgment of the faculty, the student does not meet departmental or major standards.
Advertising Core courses: (15 hours)
ADV 3008 (3) Principles of Advertising
ADV 3352 (3) Mass Media Law
COM 3310 Communication Research Methods
PUR 3000 (3) Introduction to Public Relations
SPC 2608 (3) Public Speaking
Emphasis Area: (12 hours)
ADV 3001 (3) Advertising Strategy
ADV 4300 (3) Media Planning
ADV 4800 (3) Advertising Campaigns
COM 4470 (3) Desktop Multimedia
Internship: (6 hours)
Students are required to enroll in a minimum of six hours of internship (COM 4945), but a maximum of nine hours may be credited toward the Advertising major.
Electives in the major to bring the total major coursework hours to a minimum of 39.
Minor coursework: (12 hours or more)
All work must be in a department other than Communication, with the exception of a minor in Hispanic Marketing Communication. All work counted toward the minor must be C minus or higher. Suggested minors include: Business, Psychology, English, Journalism (FAMU), Political Science, and others depending on career objectives. Check with the minor department for specific requirements.
Language requirement:
Students formally admitted into any program in the School of Communication must achieve proficiency in one language other than English prior to graduation. Students may fulfill this requirement through: modern/classical language, or business language. Students may satisfy this requirement through testing or by taking courses. For students admitted for Fall 2012 and later, S-U grading in modern language courses is acceptable; business language courses must be taken for a letter grade. See the University Bulletin or contact the department for more information.
Digital Literacy: ( 0 hours beyond major requirements)
COM 4470 (3) Desktop Multimedia is required for this major and will meet this requirement.
Oral Communication Competency: ( 0 hours beyond major requirements)
Students must demonstrate the ability to orally transmit ideas and information clearly. SPC 2608 is required for this major and will meet this requirement.
Minimum Program Requirements - Summary:
Total Hrs. Required 120
General Education 36
Major Coursework 39
Minor Coursework 12 or more
Language Requirement 0-12 (depending on language placement)
Digital Literacy 0 beyond major requirements
Oral Communication Competency 0 beyond major coursework
Electives to bring total credits to 120
Mapping is FSU’s academic advising and monitoring system. Academic progress is monitored each Fall and Spring semester to ensure that students are on course to earn their degree in a timely fashion. Transfer students must meet mapping guidelines to be accepted into their majors.
1. A minimum of 45 hours at the 3000 level or above, 30 of which must be taken at this University.
2. Half of the major course semester hours must be completed in residence at this University.
3. The final 30 hours must be completed in residence at this University.
4. The B. A. degree requires a foreign language through the intermediate (2200) level or equivalent
Salary Information: National Association of Colleges and Employers, Occupational Outlook Handbook
Representative Job Titles Related to this Major: Layout Coordinator, Benefits Manager, Lobbyist, Account Manager, Employee Service/Welfare Manager, Public Relations Manager, Creative Director, Digital Advertising Specialist, Planner, Media Buyer, Media Sales Representative, Fundraiser, Marketing Researcher/Analyst, Labor Relations Consultant, Media Relations Coordinator, Production Department Assistant, Marketing Researcher, Promotions Worker, Project Manager, Personnel Manager, Special Events Coordinator, Promotional Manager, Publicity Director, Copywriter.
Representative Employers: Advertising Agencies/Departments, Marketing Departments, Publishing Companies, Consulting Firms, News and Information Offices, Radio/Television/Cable Companies, Corporate Communications Offices, Newspapers, Theatres, Government Organizations, Nonprofit Organizations, Universities, Lobby Organizations, Public Relations Firms, Video Production Companies, Human Resources Departments, Personnel Departments, Training Departments.
ACADEMIC MAP (Effective Summer 2025 and after)
*Please Note: Face-to-face/in-person instruction of this program is available ONLY at the main campus in Tallahassee, FL. This program is NOT available via Online/Distance Learning.*
This map is a term-by-term sample course schedule. The milestones listed to the right of each term are designed to keep you on course to graduate in four years. The Sample Schedule serves as a general guideline to help you build a full schedule each term. The General Education and Elective courses must be selected to satisfy all area and diversity requirements unless your program meets these requirements with major courses. Milestones are courses and special requirements necessary for timely progress to complete a major. Missing milestones will result in one of two types of map registration stops. The first level (Degree Map Off-track) is placed following grade posting if the student has missed a milestone (course and/or GPA) for the first time in the major. If a student is in non-compliance with milestones for two (2) consecutive semesters (excluding summers), a Major Change Required stop is placed on the student's registration.
The Advertising Major is a Specialized Admission/Limited Access major. Acceptance into the School of Communication is competitive and occurs once a year in the spring semester to begin the following summer or fall semester. For complete information regarding admission requirements and the application, see http://comm.cci.fsu.edu.
Mapping Coordinator: Omar Ellison
Email: Omar.Ellison@cci.fsu.edu
Sample Schedule and Required Milestones by Term
| Sample Schedule: Term 1 hrs |
| ENC1101 Freshman Composition3 |
| MAC1105 College Algebra 3 |
| GE History 3 |
| GE Core Natural Science with Lab4 |
| Required Milestones: Term 1 |
| Complete ENC1101 ( ≥ C minus ) |
| Overall GPA ≥ 2.80 |
| Sample Schedule: Term 2 hrs |
| ENC2135 Research, Genre, and Context 3 |
| STA2023 Business Statistics or STA2122 Applied Statistics3 |
| GE Core Humanities/Cultural Practice3 |
| First Language proficiency course3-4 |
| GE Natural Science3 |
| Required Milestones: Term 2 |
| Complete ENC2135 ( ≥ C minus ) |
| Complete 1st GE Mathematics course (MAC1105) ( ≥ C minus ) |
| Overall GPA ≥ 2.90 |
| Sample Schedule: Term 3 hrs |
| GE Core Social Science3 |
| Second Language proficiency course3-4 |
| Diversity Course3 |
| GE Ethics3 |
| Minor course3 |
| Required Milestones: Term 3 |
| Complete 2nd GE Mathematics/Statistics course (STA2023 or STA2122) ( ≥ C minus ) |
| See Academic Advisor in Communication |
| Overall GPA ≥ 3.00 |
| Sample Schedule: Term 4 hrs |
| Third Language proficiency course3-4 |
| GE Social Science3 |
| GE Humanities/Cultural Practice3 |
| Minor Course3 |
| Minor Course/Elective3 |
| Required Milestones: Term 4 |
| Apply to School of Communication by Dec. 31, 11:59pm EST. |
| Complete 52 hours and General Education Math & English |
| Overall GPA ≥ 3.00 |
| Sample Schedule: Term 5 hrs |
| ADV3001 Advertising Strategy3 |
| ADV3008 Principles of Advertising3 |
| COM3310 Communication Research Methods3 |
| COM4470 Desktop Multimedia3 |
| Communication Elective (See approved list)3 |
| Required Milestones: Term 5 |
| Complete ADV3001 with a C minus or better |
| Complete ADV3008 with a C minus or better |
| Complete COM3310 with a C minus or better |
| Complete COM4470 with a C minus or better |
| Civics Literacy requirement |
| Overall GPA ≥ 3.00 |
| Sample Schedule: Term 6 hrs |
| ADV4300 Media Planning3 |
| SPC2608 Public Speaking3 |
| Minor Course3 |
| Elective Course 3 |
| Elective Course 3 |
| Required Milestones: Term 6 |
| Complete ADV4300 with a C minus or better |
| Complete SPC2608 with a C minus or better |
| Overall GPA ≥ 3.00 |
| Summer hrs |
| COM4945 (Internship with faculty approval)6 |
| Sample Schedule: Term 7 hrs |
| ADV3352 Mass Media Law 3 |
| PUR3000 Introduction to Public Relations3 |
| Communication Elective(see approved list)3 |
| Minor Course3 |
| Required Milestones: Term 7 |
| Complete ADV3352 with a C minus or better |
| Complete PUR3000 with a C minus or better |
| Complete Pre-Graduation check |
| See Academic Advisor in Communication |
| Overall GPA ≥ 3.00 |
| Sample Schedule: Term 8 hrs |
| ADV4800 Advertising Campaign3 |
| Elective Course/Minor Course3 |
| Elective Course/Minor Course3 |
| Minor Course3 |
| Elective Course3 |
| Required Milestones: Term 8 |
| Apply for Graduation in 1st two weeks |
| Complete ADV4800 with a C minus or better |
| Complete Scholarship in Practice Course |
| Overall GPA ≥ 3.00 |