College: Jim Moran College of Entrepreneurship
Degree: BS
Specialized Admission: No
Address: 218 Shaw Building (RSB)
Phone: (850) 644-7158
Email: advising@jmc.fsu.edu
*Please Note: Face-to-face/in-person instruction of this program is available ONLY at the main campus in Tallahassee, FL. This program is NOT available via Online/Distance Learning.*
The Retail Entrepreneurship major prepares men and women for executive training programs and other entry-level positions in retail merchandising and product development within a diverse range of retail and retail-related businesses. The industry-savvy Retail Entrepreneurship curriculum produces highly marketable graduates able to contribute immediately to the successful management and operations of retail and retail-related companies whether through corporate operations, the product development function, or store operations.
The curriculum places a strong emphasis on industry-relevant technology, including product development and merchandising software, and professional experience through a required internship. Courses in the Retail Entrepreneurship curriculum include content related to merchandising strategy, consumer behavior, design principles, forecasting, buying, sourcing, planning, allocating, distribution, inventory management, store organization, visual merchandising, and sales. Emphasis is placed on soft goods and fashion-driven products.
Prerequisite Coursework: (18 hours)
The following courses must be completed with a C minus or better:
LDR XXXX (3) Any Leadership Course
ECO X013 (3) Principles of Macroeconomics
ECO X023 (3) Principles of Microeconomics
MAC 1105 (3) College Algebra or higher math
STA X023 (3) Business Statistics
CTE 1401 (3) Intro to Textiles
Note: State-wide common prerequisites are always under review. For the most current information and for acceptable alternative courses, visit the “Common Prerequisites Manual.” This is available from the “Student Services” section of http://www.flvc.org .
Admission to the limited access JMC programs requires the following:
1) completion of at least 52 semester hours; and
2) a grade point average on required prerequisite courses of at least 3.00; and
3) satisfactory completion of all required prerequisite courses with a final grade of C minus or better in each.
Major Program of Studies at FSU: (60 hours)
Students must complete requirements in place at the time they enter the major. As advising is critical to successful program completion, students should consult with a departmental advisor as early as possible.
All required coursework listed below, including electives, must be completed with a final grade of C minus or higher.
General Core Requirements for JMC Majors: (27 hours)
ECO 3041 (3) Personal Finance
ENT 2000 (3) Introduction to Entrepreneurship
ENT 4122 (3) Go-To-Market Strategies
ENT 3451 (3) Entrepreneurs Guide to Accounting
ENT 3513 (3) Market Solutions to Social Problems
ENT 4114 (3) Business Plan Design
ENT 3941 (3) Internship Prep
ENT 4943 (3) Internship
CTE 3055 (3) Computer Applications
Required Courses for this Major: (18 hours)
CTE 3431 (3) Product Development Process
CTE 3806 (3) Introduction to Merchandising
CTE 3808 (3) Consumers in the Marketplace
CTE 4822 (3) Retail Math
CTE 4812 (3) Retail Branding or CTE 4811 (3) E-Commerce
CTE 4605 (3) Supply Chain Management or CTE 4829 (3) Global Sourcing
Students must complete three (3) of the following courses:(9-10 hours)
CTE 3416 (3) Retail Technologies
CTE 3835 (3) Visual Merchandising
CTE 4443 (4) Quality Assurance
CTE 4470 (3) Sustainability
CTE 4826 (3) Retail Buying
CTE 4868 (3) PD Capstone
All students should complete at least two electives (6 hours) offered by the Jim Moran College of Entrepreneurship.
Digital Literacy: (3 hours)
Satisfy this requirement by earning a grade of "C minus" or higher in CGS 2518 Spreadsheets for Business.
Oral Communication Competency: (3 hours)
Students must demonstrate the ability to orally transmit ideas and information clearly. This requirement may be met through with a University approved college-level course.
Minimum Program Requirements - Summary
Total Hrs. Required: 120
General Education: 36
Prerequisites: 18 beyond General Education or major coursework
Major Coursework: 60-61
Minor Coursework: 0
Digital Literacy: 3
Oral Competency: 3
Electives to bring total hours to 120
Mapping is FSU’s academic advising and monitoring system. Academic progress is monitored each Fall and Spring semester to ensure that students are on course to earn their degree in a timely fashion. Transfer students must meet mapping guidelines to be accepted into their majors. The map for this major may be found at www.academic-guide.fsu.edu/.
1. A minimum of 45 hours at the 3000 level or above, 30 of which must be taken at this University.
2. Half of the major course semester hours must be completed in residence at this University.
3. The final 30 hours must be completed in residence at this University.
Salary Information: For more information go to: National Association of Colleges and Employers (www.naceweb.org) or the Occupational Outlook Handbook (www.bls.gov/ooh/home.htm) provided by the U.S. Bureau of Labor Statistics.
Representative Job Titles: Executive Trainee or entry-level Manager leading to a variety of positions including: Department Manager, Asst. Store Manager, District or Regional Manager, Assistant Buyer, Buyer, Quality Assurance Assistant, Quality Assurance Manager, Product Development Assistant, Product Development Manager, General Merchandise Manager, Divisional Merchandise Manager, Assistant Planner, Planner, Assistant Allocator, Allocator, Vendor Representative, Salesperson, Visual Merchandising Manager, Advertising Manager, Sales Promotion Manager, Distribution Center Manager, Recruiter, Trainer, Human Resource Manager, College Relations Manager, Stylist, Vendor Rep/Showroom Rep, and E-Commerce.
Representative Employers: Department Store Retailers, Mass Merchandisers, Discount Merchandisers, Large and Small Specialty Stores, Electronic Shopping Networks, Fashion Publications, Food Retailers, Fiber and Fabric Manufactures, Entertainment Retailers, U.S. and State Governments, Online Retailors, Distribution Centers.
Academic Map (Effective Summer 2025 and after)
*Please Note: Face-to-face/in-person instruction of this program is available ONLY at the main campus in Tallahassee, FL. This program is NOT available via Online/Distance Learning.*
This map is a term-by-term sample course schedule. The milestones listed to the right of each term are designed to keep you on course to graduate in four years. The Sample Schedule serves as a general guideline to help you build a full schedule each term. The General Education and Elective courses must be selected to satisfy all area and diversity requirements unless your program meets these requirements with major courses. Milestones are courses and special requirements necessary for timely progress to complete a major. Missing milestones will result in one of two types of map registration stops. The first level (Degree Map Off-track) is placed following grade posting if the student has missed a milestone (course and/or GPA) for the first time in the major. If a student is in non-compliance with milestones for two (2) consecutive semesters (excluding summers), a Major Change Required stop is placed on the student’s registration.
To be certified into the major, you must have completed at least 52 credit hours, have earned a “C minus” or better in the Admission Prerequisite Courses (MAC1105, ECO2013, ECO2023, any leadership course, STA2023, and CTE1401), and have the prerequisites overall GPA of a 3.00 or higher.
Mapping Coordinator: Lisha Stafford
Email: lstafford@jmc.fsu.edu
Sample Schedule and Required Milestones by Term
| Sample Schedule: Term 1 hrs |
| ENC1101 Freshman Composition3 |
| MAC1105 College Algebra or higher mathematics3 |
| GE Core Humanities or Ethics3 |
| ECO2013 Macroeconomics or ECO2023 Microeconomics3 |
| GE History 3 |
| Required Milestones: Term 1 |
| Complete ENC1101 (≥ C minus) |
| Complete MAC1105 or higher math (≥ C minus) |
| Sample Schedule: Term 2 hrs |
| ENC2135 Research, Genre, and Context3 |
| Leadership course (LDRxxxx)3 |
| ECO2013 Macroeconomics or ECO2023 Microeconomics3 |
| GE Core Natural Science and Lab4 |
| Required Milestones: Term 2 |
| Complete ENC2135 (≥ C minus) |
| Complete two (2) Admission Prerequisites, each (≥ C minus) |
| Summer hrs |
| Oral Communication Competency 3 |
| Sample Schedule: Term 3 hrs |
| GE Humanities or Ethics3 |
| STA2023 Fundamental Business Statistics3 |
| Diversity Course3 |
| Writing Course3 |
| GE Natural Science3 |
| Required Milestones: Term 3 |
| Complete four (4) Admission Prerequisites (one of which must be STA2023), each (≥ C minus) |
| Sample Schedule: Term 4 hrs |
| GE Social Science3 |
| Scholarship in Practice (SIP) Course3 |
| ENT 2000 Intro to Entrepreneurship3 |
| CTE 1401 Introduction to Textiles3 |
| Civic Literacy course3 |
| Required Milestones: Term 4 |
| Complete CTE 1401 (≥ C minus) |
| Complete other five (5) Required Admission Prerequisites, (≥ C minus) in each |
| Complete ENT 2000 (≥ C minus) |
| Sample Schedule: Term 5 hrs |
| CTE 3806 Introduction to Merchandising3 |
| ENT 3513 Market Solutions to Social Problems3 |
| CTE 4822 Retail Math3 |
| ENT 3941 Internship Prep3 |
| Required Milestones: Term 5 |
| Complete CTE4822 (≥ C minus) |
| Civic Literacy requirement |
| Sample Schedule: Term 6 hrs |
| ENT 3451 Entrepreneurs Guide to Accounting3 |
| CTE 3055 Computer Applications3 |
| Choose 2: CTE 3835 Visual Merchandising, CTE 4826 Retail Buying and/or CTE 4443 Product Evaluation6/7 |
| CTE 3808 Consumers in the Marketplace3 |
| .. |
| .. |
| Summer |
| ENT 4943 Internship3 |
| Required Milestones: Term 6 |
| Complete CTE3055 (≥ C minus) |
| Complete ENT3941 (≥ C minus) |
| Complete CTE3806 (≥ C minus) |
| Complete ENT3513 (≥ C minus) |
| . |
| . |
| . |
| Sample Schedule: Term 7 hrs |
| ENT 4122 Go-To-Market Strategies3 |
| CTE 3431 Product Development Process3 |
| Choose one(1): CTE 4812 Retail Branding or ENT 4811 E-Commerce3 |
| Choose one(1): CTE 4605 Retail Supply Chain or CTE4829 Global Sourcing 3 |
| JM Elective 3 |
| Required Milestones: Term 7 |
| Complete CTE3431 (≥ C minus) |
| Complete Department and University Graduation Checks |
| Sample Schedule: Term 8 hrs |
| ENT 4114 Business Plan Design3 |
| ECO 3041 Personal Finance3 |
| Choose two (2) additional CTE courses6 |
| Required Milestones: Term 8 |
| Complete all Major courses with a final grade of C minus or better |
| Apply for graduation in 1st two weeks |
| Students are required to have a minimum FSU GPA of 2.00 or higher to graduate |