College: Business
Degree: BS
Specialized Admission: Yes
Address: 328 Rovetta Business Building, FSU PO Box 3061110
Phone: (850) 644-3892
Email: ugprog@business.fsu.edu
*Please Note: Face-to-face/in-person instruction of this program is available ONLY at the main campus in Tallahassee, FL. This program is NOT available via Online/Distance Learning.*
Marketing is one of the three basic functions of business and involves the study successful products, including new product development, promotion, pricing and distribution of products that satisfy the needs and wants of customers. The methods, policies, costs, and problems of the producer, consumer, and distributor are also studied. The purpose of the major in marketing is to acquaint the student with the basic character and scope of marketing and its central role in producing revenue for firms. Courses provide experiences in problem solving and management decision making.
In the first two years at FSU, students should take courses to complete the following: General Education requirements, Diversity requirements, and Prerequisite Coursework requirements. Some courses may fulfill requirements in multiple areas. Electives in the first two years should focus on gaining additional exposure to the social and behavioral sciences, and on improving communication and analytical reasoning skills.
Prerequisite Coursework: (21 hours)
Each of the following courses must be completed with a final grade of C minus or better:
ACG X021 (3) Introduction to Financial Accounting
ACG X071 (3) Introduction to Managerial Accounting
* CGS X518 (3) Spreadsheets for Business or CGS X100 (3) Microcomputer Applications for Business or CGS X060 (3) Computer Fluency
ECO X013 (3) Principles of Macroeconomics
ECO X023 (3) Principles of Microeconomics
MAC X233 (3) Calculus for Business and Non-Physical Sciences (Higher level Calculus courses will be accepted)
STA X023 (3) Business Statistics (Higher level Statistics courses will be accepted)
* Students taking CGS X100 or CGS X060 or other approved course will also need to take CGS 2518 at FSU.
Note: State-wide common prerequisites are always under review. For the most current information and for acceptable alternative courses, visit the “Common Prerequisites Manual.” This is available from the “Student Services” section of http://www.flvc.org .
Admission Requirements to the Upper-Division Major
Admission to this Specialized Admissions business program requires the following:
1) completion of at least 52 semester hours,
2) a cumulative grade point average on all college work attempted of at least 2.900; and
3) satisfactory completion of all required prerequisite coursework.
Major Program of Studies at FSU: (49-52 hours depending on if CGS 2518 was taken as a prerequisite)
* Courses taken at a Community College may not be substituted for 3000/4000 level courses. *
Lower-Division Requirements (4 hours)
These courses are Term 5 milestones. Transfer students must complete them in their first term of enrollment at FSU.
RMI 2302 (3) Risk in Business and Society
GEB 1030 (1) Intro. to Professional Development
General Business Core Requirements for Marketing Majors (18 hours)
A final grade of C minus or better must be earned in each course.
BUL 3310 (3) The Legal and Ethical Environment of Business
FIN 3403 (3) Financial Management of the Firm
GEB 3213 (3) Business Communications
ISM 3541 (3) Introduction to Business Analytics
MAN 3240 (3) Organizational Behavior
MAR 3023 (3) Basic Marketing Concepts
General Business Breadth Requirements for Marketing Majors (9 hours)
Each course selected must be completed with a final grade of C minus or better.
Complete the following course:
MAN 4720 (3) Strategic Management and Business Policy
Plus two (2) electives from the following list of courses:
MAN 3600 (3) Multinational Business Operations
MAR 3231 (3) Retailing Management
MAR 3400 (3) Professional Selling
QMB 3200 (3) Quantitative Methods for Business Decisions
Major Area Requirements for Marketing Majors (18 hours)
A final grade of C minus or better must be earned in each course used to satisfy the marketing major area requirements. No course may be used to satisfy part of the major area requirements and part of the general business breadth requirements.
Complete the following three (3) courses:
MAR 3503 (3) Consumer Behavior
MAR 4480 (3) Marketing Strategy
MAR 4613 (3) Marketing Research
Plus three (3) electives from the following list of courses:
MAN 3504 (3) Services Operations Management
MAN 4143 (3) Contemporary Leadership Challenges
MAN 4301 (3) Human Resource Management
MAN 3600 (3) Multinational Business Operations*
MAR 3231 (3) Retailing Management*
MAR 3323 (3) Promotional Management
MAR 3400 (3) Professional Selling*
MAR 3461 (3) Principles of Purchasing
MAR 3711 (3) Sports, Recreation, and Entertainment Marketing
MAR 4156 (3) Multinational Marketing
MAR 4203 (3) Logistics and Supply Chain Management
MAR 4233 (3) Social Media Marketing
MAR 4238 (3) Advanced Strategic Retail Management
MAR 4403 (3) Sales Management
MAR 4415 (3) Advanced Sales Techniques
MAR 4462 (3) Seminar in Purchasing/Materials Management
MAR 4524 (3) Consumer Demand Analytics with Big Data
MAR 4614 (3) Advanced Marketing Research
MAR 4717 (3) Strategic Sports Marketing
MAR 4721 (3) Electronic Marketing
MAR 4832 (3) Product Innovation Management
MAR 4841 (3) Services Marketing
MAR 4842 (3) Product Innovation Management
MAR 4939r (3) Marketing Seminar
MAR 4941 (3) Marketing Internship
Only 1 out of the 3 courses below may be used toward the required 3 Marketing Electives:
ADV 4411 (3) Multicultural Marketing Communications
ADV 4603 (3) Account Planning
IDS 3121 (3) Business Case Analysis and Solution Development
* MAN 3600, MAR 3231, and MAR 3400 CANNOT be double-counted to satisfy both the General Breadth Electives and the Marketing Major Electives requirements.
Digital Literacy: (0 hours beyond prerequisites)
CGS2060 (3), CGS2100 (3) and/or CGS2518 (3). Either may be taken for admission. CGS2518 is a required course for graduation in the Marketing major.
Oral Communication Competency: (0 hours beyond other requirements)
Students must demonstrate the ability to orally transmit ideas and information clearly. Business majors complete GEB 3213.
Minimum Program Requirements - Summary
Total Hours Required 120
General Education 36*
Prerequisite Coursework 21*
Major Coursework 49-52
Minor Coursework 0
Digital Literacy 0 beyond prerequisites
Oral Competency 0 beyond other requirements
Electives to bring total hours to 120 (must complete at least 60 hours outside of business)
*Some Prerequisite courses may also be counted as part of General Education requirements.
Mapping is FSU’s academic advising and monitoring system. Academic progress is monitored each Fall and Spring semester to ensure that students are on course to earn their degree in a timely fashion. Transfer students must meet mapping guidelines to be accepted into their majors. You may view the map for this major at www.academic-guide.fsu.edu/.
1. A minimum of 45 hours at the 3000 level or above, at least 30 of which must be taken at this University.
2. At least half of the major course semester hours must be completed in residence at this University. After enrolling at this University, all remaining major course requirements must be completed at this University.
3. The final 30 hours must be completed in residence at this University.
Salary Information: For more information go to: National Association of Colleges and Employers (www.naceweb.org) or the Occupational Outlook Handbook (www.bls.gov/ooh/home.htm) provided by the U.S. Bureau of Labor Statistics.
Representative Job Titles Related to this Major: Sales Representative, Purchasing Agent, Warehouse Manager, Marketing Research Analyst, Wholesaler, Brand Management, Sales Manager, Consumer & Industrial Advertising Manager, Consumer Research Analyst, Manufacturer’s Representative, Store Manager, Public Relations Manager, Inventory Control Agent, Buyer
Representative Employers: Department Stores, Consumer Goods Firms, Banks, Manufacturers, Food Distributors, Car Rental Companies, Computer Industry, Brokerage Houses, Industrial Marketers, Motel/Hotel Industry, Insurance Companies.
ACADEMIC MAP (Effective Summer 2025 and after)
*Please Note: Face-to-face/in-person instruction of this program is available ONLY at the main campus in Tallahassee, FL. This program is NOT available via Online/Distance Learning.*
This map is a term-by-term sample course schedule. The milestones listed to the right of each term are designed to keep you on course to graduate in four years. The Sample Schedule serves as a general guideline to help you build a full schedule each term. The General Education and Elective courses must be selected to satisfy all area and diversity requirements unless your program meets these requirements with major courses. Milestones are courses and special requirements necessary for timely progress to complete a major. Missing milestones will result in one of two types of map registration stops. The first level (Degree Map Off-track) is placed following grade posting if the student has missed a milestone (course and/or GPA) for the first time in the major. If a student is in non-compliance with milestones for two (2) consecutive semesters (excluding summers), a Major Change Required stop is placed on the student's registration.
Marketing is a Specialized Admissions major. To be admitted to the major, you must have completed at least 52 hours, have earned a “C minus“ or better in the Admission Prerequisite Courses (CGS2060, CGS2100 or CGS2518, MAC2233, ECO2013, ECO2023, ACG2021, ACG2071 & STA2023), and have the required overall GPA.
Marketing is one of the three basic functions of business and involves the study successful products, including new product development, promotion, pricing and distribution of products that satisfy the needs and wants of customers. The methods, policies, costs, and problems of the producer, consumer, and distributor are also studied. The purpose of the major in marketing is to acquaint the student with the basic character and scope of marketing and its central role in producing revenue for firms. Courses provide experiences in problem solving and management decision making.
Students should complete diversity requirements through their General Education coursework.
Mapping Coordinator: Jennifer Janasiewicz
Email: admissions@business.fsu.edu
Sample Schedule and Required Milestones by Term
| Sample Schedule: Term 1 hrs |
| ENC1101 Freshman Composition3 |
| MAC1105 College Algebra or higher mathematics3 |
| CGS2100 Computer Apps. for Business, ECO2013 Macroeconomics or ECO2023 Microeconomics3 |
| GE History3 |
| Writing course3 |
| Required Milestones: Term 1 |
| Complete ENC1101 ( ≥ C minus ) |
| Complete (or waive) MAC1105 ( ≥ C minus ) |
| Overall GPA 2.70 or higher |
| Sample Schedule: Term 2 hrs |
| ENC2135 Research, Genre, and Context 3 |
| MAC2233 Calculus for Business 3 |
| CGS2100 Computer Apps. for Business, ECO2013 Macroeconomics or ECO2023 Microeconomics3 |
| GE Core Humanities/Cultural Practice or Ethics3 |
| Writing course3 |
| Required Milestones: Term 2 |
| Complete ENC2135 ( ≥ C minus ) |
| Complete MAC2233 ( ≥ C minus ) |
| Complete 1 other Admission Prerequisite, in addition to MAC2233, ( ≥ C minus ) |
| Overall GPA 2.80 or higher |
| Sample Schedule: Term 3 hrs |
| CGS2100 Computer Apps. for Business, ECO2013 Macroeconomics or ECO2023 Microeconomics3 |
| STA2023 Business Statistics3 |
| ACG2021 Introduction to Financial Accounting3 |
| GE Natural Science3 |
| RMI2302 Risk in Business and Society3 |
| GEB1030 Intro. to Professional Development (required only for those students who first enroll at FSU fall 2019 or later)1 |
| Required Milestones: Term 3 |
| Complete ACG2021 ( ≥ C minus) |
| Complete 3 other Admission Prerequisites; MAC2233 plus 2 more ( ≥ C minus ) in each |
| Overall GPA 2.90 or higher |
| Sample Schedule: Term 4 hrs |
| ACG2071 Introduction to Managerial Accounting3 |
| GE Humanities/Cultural Practice or Ethics3 |
| SIP course3 |
| CGS2518 Spreadsheets for Business3 |
| GE Core Natural Science with Lab4 |
| Required Milestones: Term 4 |
| Complete all 7 Admission Prerequisites ( ≥ C minus ) in each |
| Overall GPA 2.90 or higher |
| Sample Schedule: Term 5 hrs |
| MAR3023 Basic Marketing Concepts3 |
| Marketing Breadth Elective3 |
| Business Core course3 |
| Business Core course3 |
| Elective 3 |
| Required Milestones: Term 5 |
| Complete MAR3023 ( ≥ C minus ) |
| Complete RMI2302 ( ≥ C minus ) |
| Complete GEB1030 (required only for those students who first enroll at FSU Fall 2019 or later) |
| Civic Literacy requirement |
| Sample Schedule: Term 6 hrs |
| Marketing Major course3 |
| Marketing Breadth Elective3 |
| Business Core course3 |
| Business Core course3 |
| Business Core course3 |
| Required Milestones: Term 6 |
| Complete one (1) Marketing Major Area course with a C minus or better |
| Be in good academic standing (2.00 FSU GPA) |
| Sample Schedule: Term 7 hrs |
| Marketing Major course3 |
| Marketing Major course3 |
| Marketing Major course3 |
| Elective3 |
| Elective3 |
| Required Milestones: Term 7 |
| Complete two (2) Marketing Major Area courses with a C minus or better |
| Be in good academic standing (2.00 FSU GPA) |
| Sample Schedule: Term 8 hrs |
| Marketing Major Course3 |
| Marketing Major Course3 |
| MAN4720 Strategic Management and Business Policy3 |
| Electives6 |
| Required Milestones: Term 8 |
| Complete all degree requirements |
| Apply for Graduation in 1st two weeks |